Santa Cruz County spent $390,991 on men’s collegiate basketball teams in 2023, representing a 7.4% increase from the previous year, according to the U.S. Department of Education.
Overall, basketball teams in the county received a total of $672,783, with men’s teams receiving $390,991.
Since 2010, the average sports expenses in Santa Cruz County have grown 326.7%.
Basketball is one of the most popular sports played at U.S. colleges, as well as football. NCAA basketball teams are often as popular as NBA teams, and offer a different experience for fans.
In 2022, after a decades-long fight, student-athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
The basketball fund received around 168.57 million dollars from NCAA revenue in 2020–21.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2023 | $390,991 | 6.7% | $5,852,185 |
| 2022 | $364,034 | 7.1% | $5,111,378 |
| 2021 | $0 | 0% | $3,504,723 |
| 2020 | $342,290 | 8.1% | $4,215,404 |
| 2019 | $247,766 | 7.9% | $3,120,195 |
