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Santa Cruz Standard

Tuesday, March 4, 2025

Santa Cruz County's men's football teams receive $262,069 in 2023

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Dr. Matthew Wetstein President | Cabrillo College

Dr. Matthew Wetstein President | Cabrillo College

Santa Cruz County spent $262,069 on men's collegiate football teams in 2023, an increase over over the previous year, according to the U.S. Department of Education.

This translates to roughly 4.5% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Santa Cruz County have grown 326.7% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Men's Football Team's Expenditures in Santa Cruz County in Last 5 Years
YearFootball Team's Expenditures% from grand total sport team expenditures
2023$262,0694.5%
2022$00%
2021$00%
2020$166,6784%
2019$102,4103.3%

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